Plush is a unique feminine care brand prioritizing comfort and well-being with internationally certified products. They are dedicated to spreading awareness and education about feminine hygiene, ensuring gentle, effective, and environmentally responsible care.
Potential Reach
Views
Engagements
Influencer
Profiling
We launched the #No-Sheave November campaign, integrating Plush’s razor to normalize body hair on women. We collaborated with six authentic, stereotype-breaking female influencers, creating content aimed at changing societal mindsets.
- Size
Micro-influencers were selected for their authenticity and ability to effectively educate the audience about feminine hygiene, aligning with Plush’s budget and objectives.
- Platform
Instagram was chosen for its popularity among Gen-Z and millennials. The campaign aimed to break the platform’s stereotype of promoting perfectionism, reaching a broad and engaged audience.
- Content Frequency
Each influencer went live on alternate days, maintaining campaign buzz and allowing time for their audiences to engage and recreate their own #No-Shave November content.
- Content Style
Confluencr and Plush partnered to create a powerful message of confidence and empowerment. The campaign combined engaging content and influencer strategies to encourage women to own their identities, showcasing how Plush’s products support confidence and boldness.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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