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Influencer Marketing for F&B / FMCD Brands

100+ Food & Beverage brands utilise Confluencr’s expertise for their Influencer Marketing Campaigns.

Strategise With Us
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Bespoke Influencer Content Solutions

Powerful Outcomes driven by our team’s deep expertise on what makes each channel tick.

Confluencr facilitates detailed unboxings and reviews across platforms, tailored to highlight the unique selling points of your food and beverage products. These reviews are crucial for new product launches, providing transparency and fostering trust among potential customers.

Hosting influencer meetups at food venues or during product launches creates an engaging community event that garners significant online attention. Confluencr plans these gatherings to maximize social sharing and interaction, boosting brand visibility and engagement.

Leveraging celebrity endorsements in the food and beverage sector can dramatically elevate brand prestige and consumer trust. Confluencr selects celebrities whose lifestyle and audience align with your brand, magnifying impact and driving consumer interest and sales.

User-Generated Content (UGC) is pivotal in the food industry, where taste and experience are paramount. Confluencr mobilizes real customers to share their genuine dining or product experiences, creating buzz and authentic social proof that attracts new customers.

Influencer-led store visits are orchestrated to showcase the ambiance, service, and culinary delights of dining establishments. Confluencr crafts these visits to not only entice the influencer's followers but also to create an immersive brand experience that drives footfalls.

Utilizing hyper-local influencers allows for community-focused marketing that resonates with local tastes and preferences. Confluencr selects influencers based on their local reach and relevance, ensuring your message is impactful and culturally attuned.

No Fluff, Real Growth Wins

Our numbers reveal our success.

Created awareness for Slurrp Farm by hosting an in-person event about parenting with Anushka Sharma and momfluencers
500K+
Total Views
720K+
Total Reach

Highlighted Dabur Chyawanprash’s immunity-boosting properties through influencers sharing health benefits.
5M+

Total Views

6M+

Total Reach

Promoted Neuherbs’ health supplements with influencers highlighting their benefits for overall wellness.
1M+

Total Views

78M+

Total Reach

Educated users on financial analysis tools with Tickertape through influencer-led tutorials and content.
600K+

Total Views

5M+

Total Reach

Showcased Dabur Honey’s purity and natural sweetness through influencers demonstrating its versatility in recipes.
1M+

Total Views

3M+

Total Reach

We Meet the Needs of

Sub-Categories across Food & Bevereages where we’ve deep experiences

Gourmet Snacks
Speciality Coffee & Teas
Health Drinks
Organic Foods
Ready-to-Cook Meals
Craft Beers and Artisanal Spirits
Vegan and Plant-Based Products
Diet-Specific Foods
Food Delivery Services
Kitchen Gadgets
Fast Food Joints
Culinary Courses
Ayurvedic Products

Hard Hitting
Campaigns With

Total Views
0 B+
Media Spends
0 Cr+

We Help You With

Campaigns custom built to particular business objectives.

Drive Footfalls

To increase foot traffic, Confluencr deploys targeted influencer campaigns that highlight key aspects of your location or product offerings. By creating engaging content around the experience, we entice consumers to visit and try your products firsthand.

Confluencr uses a strategic mix of UGC and celebrity content in paid ads to enhance engagement and conversion rates. This content is highly targeted and optimized for performance, significantly improving the return on ad spend.

Expanding market reach within specific geographic areas is achieved through tailored influencer campaigns. Confluencr identifies key markets and deploys regional influencers to penetrate these areas, adapting strategies to local preferences and behaviors, thus maximizing market impact.

What Our Clients Said About Us

Hear it from our clients

1605598694516
Lincia D'Mello
Senior Marketing Manager
Carmesi
Carmesi has been associated with Confluencr for more than a year now. Since then, we have worked with influencers of different genre and we absolutely love the efforts put into our campaigns. I highly recommend Confluencr as one of best agencies to work with.
1642310131134
Aashish Jindal
Co-Founder & CPO
Grip
Grip worked with the Confluencr team for an influencer program that involved big influencers. The campaigns were well executed and handled by the team. Really appreciated the proactive communication by them.
1713800642818
Parisa Kohli
Growth Manager
Groww
I genuinely appreciate the efforts of Confluencr team for us. The way they handled our campaigns is really commendable and so is their diligence. Some of our issues were resolved even past midnight which was truly amazing. Glad to have Confluencr as a partner. Looking forward to more partnerships.
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Shivangi Dewani
Growth and Partnerships
Mudrex
Confluencr team played an instrumental role in successfully expanding our influencer marketing efforts in India. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. I can always count on them to communicate exactly what’s going on, which is super important when working with Influencers. Always reliable and professional. Definitely an agency I’ll continue to work with.
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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

Frequently
Asked
Questions

What types of food and beverage brands has Confluencr worked with?

Confluencr has collaborated with a diverse range of brands in the food and beverages sector, including gourmet snacks, specialty coffee, craft beers, fast food joints, and health drink companies, tailoring strategies to each brand’s unique market and consumer base.

How does Confluencr select celebrities for food and beverage endorsements?

We carefully select celebrities whose image and lifestyle align with the essence of your brand. This strategic alignment ensures authenticity and maximizes the impact of endorsements, appealing directly to your target audience.

Can influencer marketing drive foot traffic to restaurants and food stores?

Absolutely! By organizing targeted influencer store visits and meetups, Confluencr creates engaging content that showcases the best your venue has to offer, directly influencing followers to visit and experience it for themselves.

What role does UGC play in promoting food and beverage products?

UGC provides authentic and relatable content that resonates with potential customers, showcasing real-world enjoyment and satisfaction. Confluencr leverages UGC to build trust and encourage trial among new customers.

How effective are product reviews in the food and beverage industry?

Product reviews are highly effective as they provide potential customers with a genuine assessment of taste, quality, and value. Confluencr ensures these reviews are comprehensive and accessible across various platforms, influencing purchasing decisions.

How does Confluencr utilize hyper-local influencers for geo-targeted marketing?

Hyper-local influencers are key in addressing specific regional tastes and preferences. Confluencr taps into this localized influence to craft campaigns that resonate deeply with local audiences, enhancing brand penetration and relevance in targeted geographic areas.

What strategies does Confluencr use to improve ROAS on paid ads for food and beverage brands?

We integrate engaging influencer content, including UGC and celebrity endorsements, into paid ads to capture attention and drive higher engagement rates. This approach ensures a more effective ad spend with better conversion rates.

Can influencer meetups increase brand visibility and engagement?

Yes, influencer meetups generate buzz and foster community around your brand, creating memorable experiences that are shared widely across social media, thereby increasing visibility and engagement.

How does Confluencr ensure the authenticity of endorsements in the food and beverage sector?

We prioritize transparency and authenticity by partnering with influencers who genuinely appreciate and endorse the products they promote. This sincerity is crucial in building trust with a discerning food and beverage audience.

What measures does Confluencr take to ensure compliance with advertising standards in the food and beverage industry?

Confluencr strictly adheres to all regulatory and advertising standards, ensuring that all content is truthful, not misleading, and compliant with local and international guidelines, protecting both our clients and their consumers.

We are India’s Largest Influencer Marketing Agency with an influencer network in 16 countries including India. We work with 700+ leading brands to transform their business through Content Driven Influencer Solutions across Social Media Platforms.

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